Measure the public journey. Keep private work private.

Public website analytics

Google Analytics runs by default for signed-out visitors on public pages. It records query-free page locations, public page titles and fixed labels for public calls to action. Middleman uses this information to understand which public pages are useful and where onboarding interest begins.

Middleman does not send Google form answers, names, email addresses, user or organization identifiers, onboarding answers, signed-in routes, documents, requirements, offers, conversations or other private workspace content.

Your choice

Public-site analytics runs without a consent banner. Visitors who prefer not to be measured can block cookies or clear site data for this website in their browser settings, which prevents Google Analytics from recognising repeat visits.

Advertising storage, advertising user data, ads personalisation and Google Signals remain disabled. Middleman does not attach Google identifiers to an account, membership, organization or commercial record.

Search and retention

Google Search Console supplies aggregate information about how public Middleman pages appear in Google Search. Linking Search Console and Analytics helps compare search landing pages with consented public engagement; it does not make private product records available to Google.

User-level and event-level data in the Google Analytics property is retained for up to 14 months. Aggregated reporting may be retained separately by Google under the property’s service settings.

Signed-in product measurement

Signed-in onboarding and workspace activity is measured separately in Middleman’s tenant-safe operational event stream. That first-party record supports product operation and aggregate reporting. It is not reconstructed from Google page views and is not joined to Google client or session IDs.